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As a matter of fact, almost all business decisions involve and affect huge sums of money either directly or indirectly, and it is crucial to know and work in the right direction so as to sustain and develop a healthy business.

Thorough market research can provide businesses with a simplified yet analytical synopsis of the market that can be further customized based on the domain and nature of the business. Furthermore, it also helps the management in taking initiatives that not only yield profits but also maximize them. With the help of our analysis, we can assess revenues, make projections, and analyse costs and profitability, which will lead to the development of a financial model. At MARC, we make use of financial models as a tool to enable businesses to maximize profits by mitigating risks and reducing losses. Top performing companies spend around 5-20% of their annual revenue on market research.